R³ - A Framework For Growth
R³ Growth Framework Quick Assessment
| Question | Yes | No |
|---|---|---|
| Do you know your ICP (Ideal Customer Profile), SOM (Serviceable Obtainable Market) for each business sector you pursue? | ||
| For your top ten prospects, do you know why now is the right time to act? | ||
| Is your CRM used consistently with proper opportunity scoring, automation, and integrated enablement content? | ||
| Is a Competitive Landscape Analysis easily available to your sales team? | ||
| Do you have a clear understanding of how your sales remuneration supports selling? | ||
| Do you use tools such as PESTEL & Porter's 5 Forces to identify market expansion? |
The R³ Growth Framework (Right Strategy × Right Execution × Right Sales Technology Stack) is a powerful, integrated methodology designed to unlock predictable, scalable revenue growth for B2B organizations.
By ensuring you have the Right Strategy (clear market understanding, defined ICP, SOM, value proposition, and competitive positioning), paired with disciplined Right Execution (effective sales processes, aligned incentives, enablement, and leadership), and supported by the Right Sales Technology Stack (optimized CRM, tools, and automation that actually get used), R³ eliminates common silos and gaps that silently erode performance.
This holistic approach turns potential into measurable upside (often revealing millions in untapped annual revenue) and provides a clear roadmap to elevate sales maturity toward world-class benchmarks.
Below is a quick 6-question check that is a sample from our comprehensive 75-question R³ Diagnostic, the full assessment uncovers detailed gaps and a personalized revenue roadmap for your organization.
R³ in action
A mid-sized B2B SaaS company had a strong ICP and value proposition (Right Strategy), but our full 75-question audit revealed misalignments across execution and tech that the quick check only hinted at, specifically around sales compensation that rewarded volume over quality deals, while their CRM lacked proper opportunity scoring and their reps ignored competitive battle cards stored in a shared drive (gaps in Execution and Technology Stack). By applying R³, they realigned incentives to prioritize strategic wins, integrated battle cards directly into the CRM, and automated key insights , instantly closing the silos, lifting win rates by 18%, and adding over $2.4M in annual recurring revenue within the first year.